According to The Property Academy Renter Survey 2021, almost half (49%) of renters would choose their rental property quicker if it had green credentials or a well-being certification.
Not only would renters choose their property quicker, but around 61% of renters said they would rent for longer if the property had green credentials or a well-being certification.
Double the proportion of 18 to 34-year-old renters would pay a premium for green credentials of a home compared to those 35 years and over, 12% vs 6%.
Landlords should be mindful of increased awareness of the need for action on climate change among the younger generations, Generations Z, Alpha and beyond. Green credentials of their portfolios may help to minimise voids going forward.
Source: Dataloft, The Property Academy Renter Survey 2021.
