As Lincoln rents smash past the £800 a month barrier, are Lincoln landlords profiteering?

The private rented sector for both Lincoln landlords and Lincoln tenants is facing immense challenges, with a shortage of available homes for rent putting renters under significant pressure.

And you can see why when the average UK rent in 2021 was £1,381 and in 2023 it has been £1,706, an increase of 23.53%.

Let’s look closer to home in the Lincoln area.

The average rent for homes coming on the market in the Lincoln area in 2021 was £699 per month, whilst in 2023, it has been £809 per month.

You can see why people are accusing landlords of “widespread profiteering”. But as always, the devil is in the detail.

This increase in average Lincoln rent is for new tenancies, not tenancy renewals.

A new tenancy is when a brand-new tenant moves into a home, whilst a renewal is when an existing tenant renews the lease with their existing landlord.

Government data shows that most landlords are not exploiting the mortgage crisis, with 64% of landlords maintaining and 4% decreasing rents to shield renters from the impact on renewal of their tenancy agreement, dispelling the notion that they are exploiting the situation.

Looking at the same Government data, of the landlords setting rents for new tenants, just under half of landlords (45%) stated they increased the rent compared to the previous tenancy with the old tenant, whereas a third (35%) kept the rent they charged at the same level, and surprisingly 1 in 12 (8%) decreased the rent.

Therefore, whilst the average percentage growth in Lincoln for new tenancies is 15.7%, the overall average for all tenancies is only 4.9% for Lincoln.

And 4.9% is much lower than the rate of inflation.

Contrary to popular belief, landlords’ profit margins have significantly dwindled in recent years. The profits for private landlords are at their lowest since the Credit Crunch due to rising mortgage rates and limited tax relief. This demonstrates that private landlords are not profiteering during the cost-of-living crisis.

Now some of you will say, Lincoln house prices have risen in that time. Yes, that is the case, yet not by the rate of inflation, so in fact in ‘real’ terms, their investments have gone down in value.

Landlords are often portrayed negatively in the media but are in fact making considerable efforts to provide safe and secure housing for millions of tenants, that the government isn’t.

Landlords face growing costs, including increased mortgage payments and the negative impact of a tax system that discourages investment in the rental market. These challenges are further exacerbated by ongoing uncertainty surrounding reforms to the law regarding landlords.

With limited options available, landlords must choose between leaving the private rented sector, increasing rents as a last resort, or absorbing mounting costs. However, the latter is nearly impossible for most individual landlords who lack deep pockets. To address these challenges, the Government must provide crucial support to the rental market.

To alleviate the burden on renters, the Government should reconsider current taxes which are designed to discourage landlords from providing more rental homes. It is vital to ensure that the supply of rental properties does not further diminish, as Lincoln tenants simply cannot bear the consequences of a dwindling market and it will lead to further housing hardship.

Without proper government support, both renters and landlords will continue to face challenges, caught between a rock and a hard place.

Housing is such an important thing (rather like the NHS), and I would urge all parties, to move beyond rhetoric and take positive action to support the private rented sector.

I know many Lincoln landlords who are making sincere efforts to shield Lincoln renters from the mortgage crisis, and it is crucial their contributions are recognised.

By fostering an environment that encourages investment and providing support to renters, the Government can help alleviate the strain on both landlords and tenants and ensure a sustainable and fair rental market for all.

These are my thoughts, what are yours?

👂Audio Version – www.walters-move.me/Audio

Blogs

25% of Lincoln Home Sales Fell Through in 2025 21st January Advice News Sales

25% of Lincoln Home Sales Fell Through in 2025

In 2025, 25.01% of agreed property sales in Lincoln did not complete, and this is more important than many homeowners think. In Lincoln, where sales chains are often longer and buyers are more sensitive to price, this has a bigger impact. Agreeing a sale has never meant a guarantee, since…

Read More
𝕃𝕚𝕟𝕔𝕠𝕝𝕟 ℝ𝕖𝕟𝕥𝕤 ℍ𝕚𝕥 £𝟙,𝟘𝟙𝟜 ℙ𝕖𝕣 𝕄𝕠𝕟𝕥𝕙 12th January Landlords Lettings

𝕃𝕚𝕟𝕔𝕠𝕝𝕟 ℝ𝕖𝕟𝕥𝕤 ℍ𝕚𝕥 £𝟙,𝟘𝟙𝟜 ℙ𝕖𝕣 𝕄𝕠𝕟𝕥𝕙

When you look back at the average rents achieved in Lincoln over the last five years, from 2021 through to 2025, a clear pattern emerges. Lincoln saw extraordinary growth in rents as the market experienced a period of exceptional pressure post pandemic, yet in the last 12 months, is now…

Read More
What Could Happen to Lincoln House Prices in 2026? 5th January Advice News

What Could Happen to Lincoln House Prices in 2026?

As we enter a new year, many local homeowners are facing a familiar question. Should they bring their Lincoln home to market in January, or wait until the late spring? In recent conversations I have had with Lincoln buyers, sellers, and buy-to-let landlords in the run-up to Christmas, one question…

Read More